In the modern day, the role of media can never be overvalued. from morning to night the human mind is exposed to it.There are various forms of media but the most popular ones are print media and audio-visual media. All news papers, magazines and printed advertisements from the print media while films, radio and televisions are included in audio-visual media. In a modern society the media do not work independently because it is dominated by powerful, selfish and greedy businessmen and politicians who wish to fill human mind with stuff suitable to their mean ends.
The role of media is vital in communication of messages and information. In the present time, people are alert and wish to know what is going around the world. Besides, media is useful in communicating messages also, perhaps its best potential is exposed by the businessmen. Commercial advertising simply depends on media. From shop to shop, everything demands publicity. The market of commercial advertising is so rich that viewers at home enjoy entertaining programs and films free of cost only with the condition that commercial breaks are introduced during them.
Sometimes the media is being misused. It is being employed for spreading misinformation and confusion. Even advertising is not honest. They only show you what they want you to see. For example, when a new medicine comes out, they tell you how its going to make you good and healthy, but after three for four months, we hear that commercial with the low tone "Have you or a loved one ever taken the drug ......., please pay attention because you may be...." and it goes on. I will be like that's not what they said about that drug before. They just don't care about the drug, they care about their profits.
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